The New Age of Designing a Custom Logo
As they say the first impression may be the most lasting one, what do you think leaves the feeling of a company on its customers? Correct! The company logo is the company’s first impression.
The next question that arises is should the top management be actively involved in designing a custom logo because of their business or should they just leave it to their design team or perhaps a third party design studio? Nowadays companies wish to be more personal with their customers, because the logo serves as a communicator between your company and customer; hence they actively be a part of designing their custom logos.
Some may view designing a custom logo as tedious, whereas it really is turned into a nice process if listed below are kept in mind when designing a custom logo:
FONT
Logos mostly fail because of a poor font choice. It’s rather a little difficult to choose a font which will catch attention rather than let the identity be ignored. Certain tips can ease the decision of font:
? Stay away from common fonts, fonts which are used by almost all. Use a unique font that may make your company stand out from its competitors.
? Ensure that your fonts are legible. Don’t try to get too creative by developing a font that’s so unique that it becomes difficult for a customer or an onlooker to decipher.
? Sometimes using two types of fonts makes your logo more communicative.
COLOR
One should use colors to their advantage in terms of custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brandname appeals to may be the sense of sight. If custom logo floor mats is not appealing to the eye you can be attracted to your brand or business? Carefully pick the image that will represent your company make sure it is in line with what your organization does and in line with your company’s mission statement.
Another problem that arises when it comes to image selection is downloading an image for the logo without realizing it’s already used by way of a company in the related or unrelated industry. That leads to many legal charges and issues.
COMPANY GOAL
Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By looking at your logo customers should instantly have the ability to recall your brands or business.